Practical Training Course
in Tallinn, Estonia
MEDIATHON
15.07 - 21.07.2024
15th and 21st travel days
16th - 20th full working days
WHAT TO EXPECT
from the practical training course
Partnerships
25 representatives
of active European NGOs
mediathon
48 hours for creating
NGOs communications plan
inspiration
Non-stop inspiration
from real case studies
mentorship
Post event online
mentorship by experts
ELEMENTS OF MEDIATHON
Prepare for meeting with media representatives and note some tips and tricks which might help to be more
visible locally, nationally and internationally
MEETING MEDIA
Get inspired by 25 case studies of the participating NGOs on the successful implementation of media and communication tools to shout about their impactful work
CASE STUDIES
Online mentorship and guidance will be offered to the participating NGOs for the implementation of the media and communications plans by relevant professionals
POST EVENT ONLINE SUPPORT
Erasmus+ Youth Academy methodology on creating
your NGO media strategy and practice content making
during 48 hours
48 HOURS MEDIATHON
The network circle will be created for the future cooperations and collaborations,
follow-up activities will be introduced
CREATION OF THE NETWORK
TC.MEDIATHON
PROGRAM OF ACTIVITIES
15.07
15.07
ARRIVAL AND OPENING NIGHT
Check in to the Ibis Tallinn Center
Juhkentali 28, 10132 Tallinn
Welcome dinner
16.07
16.07
DAY 1.
Intro & building foundation
Why do we need to be heard and seen?
Mapping point A
Team building City Quest
17.07
17.07
DAY 2.
Participating NGOs' visibility practices
Inspirational cases studies
Mapping point B
Visiting EU multimedia centre
18.07
18.07
DAY 3.
From A to B: creating NGO communications strategy
World Cafe: 101 media tools
Choosing the most relevant tools
Meeting media representatives
19.07
19.07
DAY 4.
Strategy presentations and experts feedback
Crossmedia production workshop
in cooperation with Tallinn University
Creating media content
20.07
20.07
DAY 5.
Publishing media content: who, how, when?
Creating mentorship plans
Final evaluation
Farewell party
21.07
21.07
FAREWELL AND DEPARTURES
training TEAM TBC
Anna is the creator and mentor of
media and Erasmus+ projects.

Since Anna founded Life Zone Group in Estonia in 2006, she has created many visibility and dissemination training and mentorship opportunities for key people of youth NGOs.

Her main education is in multimedia production and marketing, and she has more than 20 years of experience with programs Youth, Youth in Action,
and Erasmus +.

Anna Webster
QUESTIONS?
We may already have some answers for you.









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TAKE PART?
OUR SUPPORTERS
This project has been funded with support from the European Commission Erasmus+ programme. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
projects@lifezonegroup.com
lifezonegroup.com


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